Mini Roasts have launched at Tesco!
Grant’s Foods have expanded their product offering with the introduction of the “Mini Roasts” range. The new product range comprises of BBQ Pulled Beef, BBQ Pulled Pork, Roast Beef in a Rich Gravy, and Roast Gammon in a Sweet Sticky Glaze.
The range is made using only high quality, natural ingredients, select hand-cut pieces of meat using no additives, flavourings or preservatives. The flavours were inspired by the BBQ Pulled Pork and Beef trend that is currently sweeping through restaurants across the UK with a value of £31 million as a prepared take-home product . Whereas, the Roast Beef in a Rich Gravy and Roast Gammon in a Sweet Sticky Glaze were inspired by the traditional Sunday roast.
Nicola Young, Grant’s Foods marketing executive said “The range is exciting and original, each product packed full of flavour and made with high quality ingredients, going against the perception that canned goods are boring, old fashioned and unhealthy . It is a range that will really stand out the on shelves.”
The product and packaging was influenced by upmarket gastro pubs, designed to appeal to younger consumers. The packaging combines the mouth-watering product shot against a stark black background, focusing the consumer’s attention entirely on the succulent, juicy product.
The new range is available in selected Tesco stores.