The Chef’s Choice Revamp
The ‘Chef’s Choice’ range was developed with chefs in mind to create ready meals suitable for use in the fast paced food-service industry. The new packaging for the range is bright and colourful, featuring mouth-watering images of the products served as a meal solution.
Each product within the ‘Chef’s Choice’ range is made using 100% of the finest, natural ingredients available, free from additives, colourings, flavouring and preservatives. The versatility of the products allows chefs to put their own unique twist on each ready meal. The range includes pie and pasty fillings like Stewed Steak, Minced Beef & Onions and Steak and Kidney, authentic curries and Mexican favourites like Chilli Con Carne which could be used in tacos, burritos and nachos.
As Grant’s Foods continually strive to create new, exciting and on-trend products, we will be launching two new products to the range including: BBQ Pulled Pork and BBQ Pulled Beef.
“The addition of the BBQ Pulled Pork and BBQ Pulled Beef really modernises the range, with consumers going wild for the barbeque trend it made sense for Grant’s Foods to diversify the Chef’s Choice range with the addition of Pulled Pork and Pulled Beef’ stated Grant’s Food marketing executive Nicola Young.
The range is highly suitable for use in the foodservice industry as it can be prepared and easily portion within minutes, has a long shelf life and requires no refrigerated storage.
Steven Harris, the owner of Dimitri’s in Edinburgh commented, “I previously used competitors’ brand but since changing to Grants Chilli Con Carne my sales and repeat purchases have rocketed. I would 100% recommend the ‘Chef’s Choice’ range. If you are looking for consistently superb products then this is the range for you.”
The ‘Chef’s Choice’ range is currently available in Batley’s, Bestway and Booker.